Marcos Neves Rodrigues sets a one-year standard for storm-season readiness in Florida hotels
Florida, USA, September 19th, 2026, ZEX PR WIRE, Marcos Neves Rodrigues, a Florida hotel manager, is committing his property’s team to a one-year cycle of hurricane-season readiness reviews, run every year at the same fixed points on the calendar.
A commitment tied to the calendar, not the weather
Marcos Neves Rodrigues has spent his career managing hotel operations in Florida, where hurricane season is not a hypothetical. He is now formalizing a practice he has used informally for years: a fixed, year-round readiness cycle for his property, rather than a scramble that starts when a storm enters the forecast.
“Waiting for a named storm to start planning is already too late,” Rodrigues said. “The teams that handle a hurricane well are the ones that already knew, months before, exactly who d...
